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Cara on June 22nd, 2010

What to know what  Social Media professionals REALLY do for a living? The answer: Justify. Justify that time spent posting and measuring social conversation DOES lead to sales. Justify dollars spent to pay a consultant like me. Justify that social media is not a race, and that the slow lane is better. Justify that there [...]

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Cara on June 20th, 2010

Does it bother you when you see too much detailed personal banter between friends on Facebook? I’ve seen people post pics of their scars, surgery stitches, details about illnesses, declarations of undying love, even passive aggressive hatred. There is a point when it’s just too much-  but then I think, if I was with the [...]

Continue reading about Scars, Stitches & Love on Facebook

Cara on March 10th, 2010

6:00pm: I put dinner in the oven. 6:05: Sit at kitchen island with laptop, Logged into Facebook. Hear that sucking sound? 9:00pm: Jolted by smoke alarm blaring. I hear, “Mommy! Mommy!” My dirty faced kid is starving, homework still not done, husband threatening to pack his bags. Promise to try harder tomorrow. linkscolor = “330000″; highlightscolor = “FF6633″; backgroundcolor [...]

Continue reading about Do You Get Sucked Into The Facebook Vacuum?

Cara on February 26th, 2010

Yes, my company “Black Dog Social Media” was named after a Dave Mathews Band Song. My first  love was a black lab , I named him after DMB’s “Crash Into Me.” Crash was from a great breeder: honest, smart, loyal, fun and strong. All the things that are important in social media. Corny, but true. Black [...]

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Cara on February 13th, 2010

We Google Buzz users, through behavior shifts, are contributing to defining what’s important in the future of social media. Are we GeeBee’s being monitored by the Google “Others” to see how we organize our followers, what content we respond to, and so on? I love this post that I found while buzzin’ around my Gmail. I [...]

Continue reading about Google Buzz a “Lost” Dharma Experiment?

Cara on February 9th, 2010

How cool would it be to tell your boss you aren’t comin’ back to work on Twitter? That’s what Jonathan Schwartz, CEO of Sun Microsystems did. So the next day he tweets that he wants to write a book about the experience and asking his followers to tell what they want him to write about. [...]

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Cara on February 6th, 2010

Last year  I lost my job. Ten years at one company and my anniversary gift is unemployment. I immediately knew that all the networking I had done for my job was the key to my next career. Small talk always lead to loyal clients. Monster.com was not the answer. My resume against thousands of others! How [...]

Continue reading about Social Media Cure for Unemployment Blues

Cara on January 30th, 2010

A Blog is not a Newsletter. It is a conversation starter. Here are my top 10 tips: linkscolor = “330000″; highlightscolor = “FF6633″; backgroundcolor = “FFFFFF”; channel = “none”;

Continue reading about Blogging? Forget What Your English Teacher Taught You!